https://www.vanguardngr.com/2018/06/creativity-is-the-answer-adidas-assembles-a-team-of-the-worlds-most-influential-creators-from-across-sport-culture-in-new-campaign/
This story is about the shoe brand Adidas and how it's new campaign uses stories from the world's most influential creators. Ryan Moreland, VP of brand communications for Adidas, said the brand is "creating endless inspiration through unique and personal content."
This is a great basis for an advertising campaign. Story telling is a powerful tool that all people can relate and form emotional ties to. As David JP Phillips explains in his TedTalk, he explains that becoming emotionally invested in a story can cause you to forget all things and become lost in the story. Stories are magical, they bring people together emotionally in a way that nothing else can. Hearing stories from influential creators will help potential consumers connect with the Adidas brand emotionally.
Story telling is a way to get to know new friends and catch up with old ones. Telling stories helps people discover what they have in common with one another.
According to an infographic posted by @IsabellaJonesCI on Twitter, 92% of consumers want brands to make advertisements that feel like a story. This is very helpful for Adidas in this recent campaign.
https://twitter.com/IsabellajonesCl/status/1004194121618079744
In this article by Carmine Gallo for Forbes, "Richard Branson Explains Why Story Telling is Your Competitive Advantage," it is shown how story telling is a great way to exchange ideas. Branson says "if you want to succeed, you also have to be a good story teller." Good story telling helps potential consumers believe you to be reliable and trust worthy.
https://www.forbes.com/sites/carminegallo/2017/10/17/richard-branson-explains-why-storytelling-is-your-competitive-advantage/#27e3b11deed0
The Adidas advertisement itself is a wonderful example of the power of storytelling. Hearing these powerful and influential creators discuss their stories is inspiring and gets to the emotions of potential consumers. This campaign takes into account the power of words and just allowing people to authentically tell a story. This campaign is successful in entrapping the emotions of viewers and also helps the shoe company brand itself as inspirational and up lifting. The shoe brand does well in branding itself as something consumers can look up to and these inspirational stories help continue that branding.
This story is about the shoe brand Adidas and how it's new campaign uses stories from the world's most influential creators. Ryan Moreland, VP of brand communications for Adidas, said the brand is "creating endless inspiration through unique and personal content."
This is a great basis for an advertising campaign. Story telling is a powerful tool that all people can relate and form emotional ties to. As David JP Phillips explains in his TedTalk, he explains that becoming emotionally invested in a story can cause you to forget all things and become lost in the story. Stories are magical, they bring people together emotionally in a way that nothing else can. Hearing stories from influential creators will help potential consumers connect with the Adidas brand emotionally.
Story telling is a way to get to know new friends and catch up with old ones. Telling stories helps people discover what they have in common with one another.
According to an infographic posted by @IsabellaJonesCI on Twitter, 92% of consumers want brands to make advertisements that feel like a story. This is very helpful for Adidas in this recent campaign.
https://twitter.com/IsabellajonesCl/status/1004194121618079744
In this article by Carmine Gallo for Forbes, "Richard Branson Explains Why Story Telling is Your Competitive Advantage," it is shown how story telling is a great way to exchange ideas. Branson says "if you want to succeed, you also have to be a good story teller." Good story telling helps potential consumers believe you to be reliable and trust worthy.
https://www.forbes.com/sites/carminegallo/2017/10/17/richard-branson-explains-why-storytelling-is-your-competitive-advantage/#27e3b11deed0
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