Optimizing your brands content and key words to appear on Google's first page of search results has become more important as digital and social marketing continue to grow. This is important to make sure your content gets seen. If you own a vegan bakery in Tampa, and someone Google's "vegan bakery tampa, fl" it is your goal to appear on the first page of that search. Why the first page? When making a Google search people rarely venture past the first page. If people don't find what they were looking for on page one, they likely just alter their search terms and try again.
In 2014 it was reported that 64% of all website traffic is generated from organic search results, like Google. Google is bringing people to business, but Google can't do that if your business doesn't come up on the first page. In order to get people to your page you must be sure to frequently use terms that resonate with your business. Location is also key. People looking for vegan bakeries in Georgia would find less use from your business, so make sure to tailor terms to your geographic location.
Businesses must constantly compete with one another for audience attention. The Google search results page is a battlefield, and the person at the top of the results is the clear winner, but the competition changes week to week.
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